Geoff founded Geoff Alexander & Company in 1990, 
specializing in b2b inside sales consulting and training. He has trained and coached thousands of individuals at companies located in the U.S., Canada, Europe, and South Africa. He teaches high-level concepts, appropriate for both senior and junior telesales reps. A large number of reps that he originally trained as telesales people have evolved to management positions. He holds a Master's Degree in Education with a concentration in Instructional Technology.
He began his high tech career in 1984, selling IBM Series/I minicomputers for Systar, a company that was probably the first company to sell a standalone email system (this $65,000 solution provided the customer with 60 email boxes; the world has changed a lot since then). He was Systar's top producing sales rep, selling as an inside/outside representative.
He transferred his selling skills to Atron Corp., maker of debugging tools for C programmers, and in-circuit emulators for software developers in the Motorola 68XXX environment. He was again the top producing sales rep, and also launched and managed the international sales program, signing distributors in Germany, Israel, and the UK. Atron pioneered the exclusive use of the inside sales channel as a means for selling its software development tools, and he developed many of the techniques he now teaches while selling there. Atron eventually was acquired by CASE tool company Cadre Technologies.
He started his first company at the age of 20, and later worked at the Santa Clara County Office of Education, where he taught special education classes for two years, and later spent a year as a purchasing agent for the program.
Geoff attended the Sorbonne in Paris, has written extensively on aspects of Spanish, Latino, and Southeast Asian cultures. He serves on the Board of Directors of the Academic Film Archive of North America, and is a member of the Foreign Correspondents' Club of Thailand.