About Geoff Alexander:

Geoff started his first company at the age of 20, and later worked at the Santa Clara County Office of Education, where he taught special education courses for two years, and later spent a year as a purchasing agent for the program.

He began his high tech career in 1984, selling IBM Series I minicomputers for Systar, a company that was probably the first company to sell a standalone email system (this $65,000 solution provided the customer with 60 email boxes; the world has changed a lot since then). He was Systar's top producing salesperson, selling as an inside/outside representative.

He transferred his selling skills to Atron, maker of debugging tools for C programmers, and in-circuit emulators for software developers in the Motorola 68XXX environment. He was again the top producing sales rep, and also launched and managed the international sales program, signing distributors in Germany, Israel, and the UK. Atron pioneered the exclusive use of the inside sales channel as a means for selling its software development tools, and he developed many of the techniques he now teaches, while selling there. Atron eventually was acquired by CASE tool company Cadre Technologies.

In 1990, when Cadre Technologies, which had acquired Atron, moved its Silicon Valley operations to Beaverton, Oregon, Geoff left to start his own company,

In 1990, he founded Geoff Alexander & Company, specializing in training inside sales representatives, selling technologically sophisticated solutions in a business-to-business environment, to accelerate the sales process. Since then, he has trained and coached thousands of individuals at dozens of companies, located in the U.S., the UK, the Netherlands, and South Africa. He holds a Master's of Education degree, with a concentration in Instructional Technology.