Here’s how to deliver a successful Sales webinar
Posted by Geoff Alexander on Mon, Oct 20, 2008 @ 03:00 AM
I got a great call last week from Paul, a subscriber to my blog. He called because he had a dilemma. Much of his selling is done through webinars, and his conversion rates weren't where he wanted them to be. We discussed what he was doing in terms of pre-qualifying, setting up the webinar, and following up. The call took nearly 45 minutes, because I realized that he was facing the same challenges that many of my clients face, namely that many webinars are geared to providing information rather than selling. The sales techniques for improving webinar sales success that I gave to him are now available to you, because I've written a webinar whitepaper that you can now download.
Delivering a Sales-oriented Webinar is a whitepaper that may very well change the way you deliver prospect-facing webinars. Much of the material is right from my inside sales training courses, including sales tips on questioning and closing skills, and quite a bit on presentation skills, time management, and attendee management, too. Topic areas addressed in the whitepaper include:
- Informational vs. Sales-oriented Webinars
- Pre-qualifying the Sales-oriented Webinar
- Setting up the Sales-oriented Webinar
- Delivering the Sales-oriented Webinar
- Fine-tuning the Webinar process
If you've ever been involved in presenting a webinar, this whitepaper is for you. It's full of great information you can use today, and it can be read in 5 minutes. After reading it, my guess is that you'll want the rest of your webinar team to read it as well. And I'll bet that your next webinar will be different. Download it today, and add it to your Best Practices playbook.